Actually, I'm not sure that an ideal world would end up with the men and women's leagues having equal publicity and rewards. I mean, if you want to watch the fastest people run, and that happens to be the men's league, why would you be equally excited to see the women's race? As far as school or municipal programs whose main purpose is to facilitate participation, they should give equal money to men and women's teams and facilities to provide equal opportunities. But commercially, it seems like just a question of what people would want to pay money to watch.